Tricom, one of the largest service providers in the Dominican Republic – has recently employed the services of a famous brand consultancy to update and refresh it’s corporate image.

The final results are good in my opinion – the color scheme is much more localized than it was before, reflecting the happy & bright colors of the Dominican Republic. I would also suggest that it is a little more technological & corporate without the cartoon dog, an icon that gave it a traditional vibe. I am sure this is something the brand consultants wanted to adjust, which make sense for a company invested in technology.

But the real story here is that it has stirred up an interesting debate within the design community circled around the question of originality.

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Think you are brand-aware? Try out this logo quiz and see if you can put the correct name to each logo. It’s harder than it seems!

There are 24 logos from A-Z, with each letter being taken from a well-known logo. Simply put your answer in the box below the logo, if it’s correct the box will automatically turn green and the full logo will appear. If it’s wrong it will turn red – so watch your spelling!

PS: To make it even easier, each letter displayed represents the first name of that business.

Post your scores below and have fun!

Play the logo quiz now

With the World Cup finally underway (and finally starting to show some decent football) what better way to mark the occasion than with a nostalgic look back over the last 80 years to review past World Cup logos and posters. There is also a sneaky look forwards to the 2014 and 2018 World Cups!

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